Many employers are implementing video cover letters into the application process in order to be considered for a role. A video gives candidates the chance to be vibrant on camera and to show off their personality to stand out. People process images 60,000 times faster than reading text, according to research compiled by 3M. Hiring managers are more likely to walk away remembering more information about the applicant than by just reading their resume. For somebody that does not have the most qualified resume compared to another candidate, this is a great way to win over an employer by gluing them to your content and being different. The video should be so intriguing that it sucks in the employer to want to learn more. With today’s phone technology and social apps, all you need is a phone with a video camera and apps like Instagram or Snapchat in order to making a professional looking video! These apps give one all the tools to make a video as personal and creative as possible. Video cover letters are the new norm and we have you covered on the best video resume tips to get the interview.
1. Be Technically Sound
The little things go a long way when it comes to creating a professional looking video. Be sure to check that the sound is working correctly before starting, muffled sounds will immediately disinterest a hiring manager. A high definition webcam is also a great idea, when you look good, you feel good and will perform good! A stunning clear video will come off professional to hiring managers leaving them wanting to hear more, the last thing they want to see is a pixelated screen that looks like it's from the 90s. Once the webcam is ready and sound is clear, the cameras can begin rolling!
2. Have a Plan
To ensure the video cover letter hits every point one wants to touch on and to sound professional, it is a good idea to make a list beforehand of all the important topics to discuss. Make sure to mix it up between things about your professional career and your personal life, hiring managers often try to connect with candidates about their personal life to make a human connection.
3. Keep it Concise
Keep the video cover letter concise and to the point! The average human gets distracted during a video within the first 30 seconds, state your message and successfully get it across before that mark. This will resonate with the individual much more than trying to overload information into a longer formatted video.
4. Be Original
The ultimate way to wow a hiring manager is being different and genuine. Hiring managers review too many cover letters and resumes to count so the last thing they are looking for is another generic video that sounds like everything else. They are seeking a candidate that is confident and delivering a message they truly believe in. It is definitely refreshing to see a video that displays passion and something outside the box.
5. Be Fluent
Something to avoid in the video cover letter is to stumble on words or to come off like you don’t know what you’re talking about. Be sure to keep doing takes until the video is completely fluent with no stutters or pauses and to use vocabulary one would use in an actual job interview. One thing that makes hiring mangers absolutely cringe is when candidates speak in slang or as if they are talking amongst their peers. Keep doing takes until you find that perfect one!
6. It’s Not How you Start…It’s How you Finish
For the video cover letter to have a lasting impact on the hiring manager, have a powerful ending message that captures the manager in. What one signs off with is what the manager is going to take away from the video and that will be noted when reviewing the resume. Try to end with a statement that shows you’re passionate about the position and what personally can be done to better the company that other candidates cannot.
7. Make Several Versions
The nice thing about making a generic cover letter is once it’s done, it is usually applicable to most applications and can be posted on LinkedIn for all users to view. This allows one to send content out to a lot more companies much faster. On the other hand, certain edits must be made to the video cover letter for more specific job opportunities to be more appropriate for the position.
There is no need to get nervous, get in a relaxed mindset and be yourself on camera! Following these video cover letter tips will help land that job interview and get one step closer to landing that dream job.